In-Focus: 70+20+10=100: The Evidence Behind The Numbers

We're proud to share this brand-new In-Focus report from Towards Maturity and Charles Jennings provides fresh evidence looking at the actions behind the numbers and the impact on performance. As a Towards Maturity ambassador we strongly encourage you to read and share this report within your organisation.

Why this research?

"I have teamed up with Towards Maturity in order to bring independent evidence to help L&D leaders understand the fact versus the fiction behind 70:20:10. The Towards Maturity team have investigated the impact of adopting new models of learning on business and performance using evidence from over 600 L&D leaders taking part in the 2015 Towards Maturity Benchmark. Together, we aim to de-mystify and de-construct the 70:20:10 model to determine how L&D can encourage and support learning in each of the 3 approaches and dispel some of these myths that have taken centre stage." 
~ Charles Jennings, co-author of this report

Why now?

The essence of the 70:20:10 framework is that learning occurs through a range of approaches, being roughly:

  • 70% from real life and on-the-job experiences, tasks and problem solving.
  • 20% from feedback and from observing and working with others
  • 10% from formal training such as classes or courses (both face-to-face and online) and reading

Towards Maturity has been deconstructing the activities behind the model for many years to understand the extent to which the principles have been applied. However, there has been considerable debate lately about the framework. This report, co-authored by Towards Maturity and Charles Jennings, provides fresh evidence looking at the actions behind the numbers and the impact on performance.


  • 47% of L&D professionals believe that their approach is shaped by models that support learning in the flow of work
  • Independent analysis showed that compared with peers not using models, they are:
    • 4x more likely to report they respond faster to business change
    • 3x more likely to report improvement in staff motivation
  • They are more likely to deploy a genuine balance of attention to all 3 activity areas
  • They are more likely to use technology to support the activity:
    • 2x more likely to use performance support tools
    • 50% more likely to use learning communities and communities of practice
  • They have higher expectations that managers should play an active role for developing the skills of their staff
  • They are investing in the skills of their teams:
    • 2.5x more likely to have skills in facilitating collaboration
    • Almost 2x more likely to already have blended learning skills and performance consulting skills in-house

Download the report to find out:

  • The Myths and realities of 70:20:10
    • How prevalent is it?
    • What impact does it have?
    • How is it being applied?
  • Creating firm foundations for success
  • 7 common myths about 70:20:10

Use this report to think about:

  • How your current offering supports the way that  your staff learn
  • Preconceived ideas about new models of learning that might have hindered you
  • Practical ways to foster sharing and collaboration
  • The role of L&D in facilitating learning rather than delivering learning
  • What action to take


This In-Focus report is free to download, thanks to the support of Corporate eLearning Consortium and Docebo.

Find out more and download the full report here

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