When sorry is the hardest word to say

Hi all

I thought I would share this really interesting article it's about the different approaches which companies have taken to apologising and the impact this has for its customers and brand.

I know it's not strictly HR related but does give a flavour of some of the ethical challenges which business leaders face and sometimes how HR can be the conscience of the business.

Anyhow enjoy, any thoughts which you have please do share.

http://www.bbc.co.uk/news/business-33595729

Regards

Sarah

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