On Thursday I delivered a session at the Learning and Skills exhibition and conference. ‘Putting Human at the Heart of Digital’ was a session focussed on what makes content engaging and how we go about developing the skills we need as L&D professionals to develop that content.
I was really surprised when I asked how many people outsource the development of digital content there was only one hand raised. However, when I asked how many people developed digital content internally, every hand, other than the first one, went up. Exploring the reasons for this, it was clear that L&D departments don’t always have the big budgets needed to outsource content development. What was also interesting in the session and in the conversations that followed is how many L&D professionals are battling to develop the digital skills required to develop engaging content not knowing where to make a start.
There is a need to turn the dial up on digital content development. According to Towards Maturity research I referred to in the session, 76% rate overall quality of learning design the most important factor. The same report says that ‘They (learners) are also very aware of what constitutes a high quality learning experience and are critical when what they are offered does not match up to their expectations.’
Over the coming weeks I’ll be digesting some of the conversations and feedback I had. But for now, I’m interested to hear your views on this.
- How much digital content do you outsource versus developing internally?
- What are the skills you and your teams have developed to help you create engaging digital content?
- Where do your development needs lie when it comes to digital skills?
- What are the challenges for you and your organisation in this area?