On Wednesday I attended Mike Collins’ talk on Social Leaders. This was a really inspiring session so when I returned to work on Thursday I felt it would be useful to share this with my colleagues
Mike gave a brief overview of how Social tools can help the Leaders of today. (Video below)
It was made immediately clear that business need to examine the way that they view Social Media. Businesses see Social Media within the context of Facebook but don’t often examine options that may be useful to them or even consider providing their own internal tools.
Social Media is first and foremost about Engagement, about providing an open 2 way communication channel.
Social tools help staff to become aware of the decisions that are being made and the reasons behind these decisions. It provides transparency to the leadership and gives them an opportunity to become more visible to their staff. It makes the leadership human.
Social tools also provide an excellent opportunity for collaboration especially when businesses are sometimes fragmented across several sites.
Social Tools provides a great opportunity to address a perceived issue of Leadership visibility. I appreciate that there is a reluctance to discuss business issues on external sites as this can be seen by anybody. However I do believe that there is a strong case to use a business specific version of something like Twitter.
If this was taken up by Senior Leaders and used regularly it will help people to understand where they are and what they are doing. When decisions are made live Q&A sessions could be held using social tools so that staff understand the decisions that have been made and become engaged with them. These tools could also be used when running large events or department meetings. It may also be appropriate for some “tweets” to be made from Senior Leadership meetings (although I appreciate that there is a lot that could not be shared).
All of this will open a whole new line of communication for staff and I believe increase the number of “Great Ideas” that are produced.
There is also a great opportunity that this can be used to gain instant feedback on an idea or on a question that somebody in the business may have. Projects may be able to use this kind of tool to discuss ideas or bring SME’s in to get extra opinions on a subject.
There are also great opportunities for this to be used within Learning by posing questions via Social tools to evaluate understanding.
My Question for you.......
The big question for me is how do you convince a business that they should expend money on a Twitter esc internal communications system?