The free WhatsApp Business app has a variety of functions for companies of all sizes. A WhatsApp Business account means creating a perfect purchasing experience for your users, from time savings to personalize your interactions. WhatsApp Business is an extremely effective tool for business with the WhatsApp chatbot.
WhatsApp is evolving into a fantastic shopping destination, especially during off-peak hours, due to the numerous new features that the platform continues launching. Even if you choose not to create a WhatsApp chatbot, WhatsApp for Business offers many amazing features you can utilize. Below are listed key features of WhatsApp Business API:
What is WhatsApp Business API?
The WhatsApp API was introduced to assist medium-sized and large businesses who wished to use WhatsApp for mass customer communication. With automated replies, WhatsApp chatbots, and interactive messages, organizations may automate communication using the WhatsApp Business API. Knowlarity is one of the best whatsapp business api solutions providers with many features. Simply WhatsApp Business API enables businesses to create a customized communication channel that best suits their clients' needs.
Send quick replies
If you run an online business, you know clients frequently have the same questions. Quick replies on WhatsApp Business allow users to respond to messages without spelling out a full response. It is a good idea to create a list of scripted responses for common inquiries and scenarios, such as when you want to send messages saying thank you for your order. Up to 50 quick replies can be added, and you can give them shortcuts and keywords to utilize when conversing. The list of your quick answers will appear when you press "/."
Business Profile
Brands may win a user's loyalty with the help of business accounts. Make a business profile for yourself with useful details for your clients, like your address, company description, email address, and website. A company's face is recognized due to its business profile and personality. A Verified WhatsApp needs to approve this business account's validity by placing a badge next to your company's name. How to contribute information about your company? Open the Settings > Business settings > Profile menu in the WhatsApp Business app.
Create product catalogs
With WhatsApp's catalog feature, companies may present their products and services visually appealing to prospective clients. This is also great for advertising your newly released or featured products. Text, images, and videos can all be used to make a catalog. Your catalogs can either be made public or private. Customers can add products to their shopping baskets while perusing catalogs. Store owners can also use the feature to monitor sales and consumer interaction. The catalog feature is accessible to WhatsApp Company users who have authenticated their business accounts.
Contact labels
Your customer conversations can be conveniently organized using labels. You can classify clients into several groups based on things like the status of their orders or how important they are to your company. You can improve your knowledge of your clients by combining your discussions and adding contact labels. Your KPIs are also strongly tied to it. Companies with customer segmentation that studies motivation and consumer demands are 2.3 times more likely to achieve their revenue targets.
Automatic greeting message
You can write a welcome message that users will see when they first contact your business or after 14 days of inactivity with WhatsApp for the company. Instant messaging makes it simple and quick to welcome and introduce a business to a new potential consumer. How to set up a welcome message? Choose Greeting under Settings > Business settings. From this point, you can write a brand-new greeting or modify an already written one.
Multiple users
You may use WhatsApp Business on a variety of devices. However, to access this feature, you must first configure your WhatsApp Business API account. Always remember that the API lacks a conversation panel or chatbot interface. Therefore, choosing a provider for whatsapp business api solutions with shared inboxes and multiagent features makes perfect sense.
Message analytics
You can see the number of messages sent, delivered, read, or received using WhatsApp Business Statistics. Even if this data is not presented across time or by various contact groups, it should still be able to shed some light on how effective your chats were. Certain third-party technologies are far more thorough and offer in-depth details regarding specific chats, the efficiency of live chat agents, or the success rate of particular chatbot templates.
Enhance your business with the features of WhatsApp Business API
Investing in the WhatsApp Business API makes the most sense for companies of all sizes. Knowlarity is one of the best WhatsApp Business API solution providers. You will get all the above-listed features in WhatsApp business API by approaching Knowlarity.
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