I'm genuinely interesting in video. I could write loads about why, but I'll keep it brief. Done well, it's an awesome vehicle to inspire, share, educate, connect; the list goes on. Earlier on I wrote about the point of video. You can check it out here.

But here, I'd like to get a conversation going. A conversation on video. I'm not sure what you think but it seems to be easily accessible now and I'm pretty sure organisations will be using it more particularly for learning.

So I'm wondering. How are you using video in your organisation? Are you? Have you? Do you intend to? What's the reason? Has it brought about any impact? Where does your video content come from? How is it produced? What challenges do you have?

Alright, I'll stop with the questions now! You get the idea. I'm up for a conversation on pretty much anything to do with video.

Who's up first? How are you using video in your organisation?

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  • Hi Ady, How are you? Thank you for starting off this discussion and pointing me to it on twitter.

    Your post about the point of video is very well articulated and I could not agree with you more!

    I would like to start this with a question. How many times have you searched on YouTube on "How to" do something you are not sure of, whether it be an excel command, or for some DIY jobs around the house?

    ***Please Do not try this at home**. I remember using YouTube to change my brake pads on one of my cars, just by watching a couple of videos on YouTube, (My uncle is a mechanic who checked my work before I took the car on the road). But this is just a small example of how useful it is if video is used correctly. 

    I have been using video ever since I got into the world of Learning and Development. At the time I was studying towards my level 3 with DPG. One of the first things my facilitator said was "What value is it going to add?", whether this be to my learners, the learning experience, the organisation, or even Return on Investment figures.

    After this it is important to understand what your intention is for this specific video. Like your experience, for other people it is easier to say "we will put a video together" rather than understanding the processes behind it.This is what I mean by your desired outcome. 

    I have been to many CIPD exhibitions, shows and conferences. Many of the speakers talk about moving away from being creators to curators, as in the modern world there is too much information around, we need to articulate the information, made a judgement on the information to ensure it is credible before we use it. My point is, it may be more cost effective, to do a quick YouTube search as a starting point.

    I personally believe learning through video is fantastic, as in the modern world, people are moving away from reading a book or an article, and prefer to watch a short video instead. It is important we use it in the right context, and not use it because it maybe "easy". 

    I have worked in many different organisations from huge global household names to Small to Medium Enterprises as well as charities and the Police forces. In the larger organisations, I had a much larger budget, therefore I was able to outsource the filming and editing work. However, in the SMEs where I did not have a big budget, I have partnered with local universities, which allowed the students to use the work as part of their portfolio along with give us the ability, and flexibility to contract filming work out when required. However, at times this can be unreliable, and has required me to upskill myself with video editing skills to ensure I know the limitations of certain videos. Since then, I have also been on a training course so on video editing so that I am better prepared.

    Like you mentioned in your post, it is important to Storyboard what you intend to. This is by far, THE most important part of the filming session, even though it required no camera or editing skills. I would recommend that you storyboard before you even pick a camera up. This will help you identify your setting, script, and source any props you need before filming.

    As an example, I use video for providing my learners with regular updates in a newsreader style studio update. This needs to be recorded in a "green screen" room, to artificially put a studio in the background. I have also used it for more "casual" interview style, along with a basic question and answer session with an expert. It is important to storyboard so that you can set up the lighting and sound correctly. 

    Whilst working for the Police, the videos my filming team and I created, involved much more work, as we used scenarios. Therefore we had to source a suitable location, props, Police officers as actors, props and even make up (and make up artist) to be used as fake blood. This takes days of preparation for a 5 minute video clip. 

    When using video, the sound quality is just as important, if not more than the video (visual) itself. This will have a huge impact on end quality of the video.

    All of my video content is developed in house, and usually scripted by a subject matter expert, sometimes i use video as an introduction from a Director to open the eLearning module to explain the importance of a specific learning outcome. Other times, i have used video as a friendly, thank you for completing this eLearning module. The possibilities with video are endless! I always tell my boss "the only limitation is your imagination". Take it as far as you can with the tools and skills you have, these will only develop as you become an expert in the world of video for learning. 

    In terms of how it is produced, there are many different video editing software available. For beginners, YouTube offer a free YouTube video editor, which will help you gain the basic skills in video editing to get you going. With regards to filming equipment, any HD ready camera, a good microphone, and some lighting is enough to get you started. Local universities are usually more than happy for students to volunteer in return for some experience and a reference. 

    I hope this is enough information for you all. Please let me know if you want further information. 

    Kind Regards



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